N GROUND assists Nissan in addressing the challenges of not being a top-of-mind brand and the difficulty of gaining market share in a highly competitive automotive industry. To enhance brand visibility, N GROUND utilizes music marketing, a strategic choice to capture audience attention and generate organic, shareable content. This approach not only amplifies Nissan’s presence but also creates memorable interactions with the brand.

 

Additionally, N GROUND designs creative activities aimed at motivating customers to visit motor shows and Nissan dealerships. By encouraging these direct interactions, we help Nissan strengthen its brand connection with consumers and increase foot traffic to physical locations, ultimately driving brand recall and supporting Nissan’s market share growth.