N GROUND helped Yayoi build a strong, engaging connection with younger generations, specifically Gen Y and Gen Z, while creating a dynamic community around the brand.

 

Our strategy focuses on crafting content that not only grabs attention but also builds deep brand and product awareness through a modern Japanese lifestyle that aligns perfectly with the new generation’s mindset. We aim to create vibrant, trend-driven content that doesn’t just speak to customers but resonates deeply, making Yayoi a true part of the lifestyle of new generation.